Advertising Info
Put the POWER of MedEsthetics behind YOUR marketing plan
MedEsthetics provides the best value for your advertising investment, offering broad and focused coverage of the market.
Reach more than 20,897 decision-makers that impact your business
(BPA, Nov/Dec 2008 issue)
Does your marketing channel deliver the same qualified readers with the same reach as MedEsthetics?
Multidisciplinary Audience
Your ad will be seen by qualified professionals in facilities engaged in providing medical aesthetic services:
** 34% of MedEsthetics readers' facilities are affiliated with another medical spa or medical practice. Source: MedEsthetics Readership Survey 2008
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Subscribers with purchasing authority
Professionals who approve, recommend or specify equipment and products for their facilities receive MedEsthetics:
- 65% buy or authorize purchases
- 25% recommend or specify products
- 10% no purchasing authority
Source: Publisher's own data
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Active, involved readership
Your ad will be seen in MedEsthetics—its authoritative industry coverage captures prospective customers' attention and encourages action.
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Pass-along readership extends reach
An average of 2.32 professionals reads each copy of MedEsthetics, extending the readership to more than 40,000. SOURCE: MedEsthetics Readership Survey 2008
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Subscribers' actions after reading editorial
78% find MedEsthetics to be "very useful" as a source of information on new products, equipment or services; 21% find it to be "somewhat useful." SOURCE: MedEsthetics Readership Survey 2008
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Subscribers' actions after viewing ads
MedEsthetics is a proven, powerful marketing vehicle. The authoritative industry coverage in MedEsthetics captures prospective customers' attention and compels them to action.
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BPA-audited circulation
Use MedEsthetics's audience data with confidence!
To make the best media-buying decision, you need to know not how many copies a magazine prints, but rather how many copies a magazine distributes to potential customers, as well as who those customers are.
Since 2006, MedEsthetics has been giving our advertisers confidence in our circulation through the auditing services of BPA Worldwide.
Now in its 77th year, BPA Worldwide is the leading industry provider of verified audience data and media knowledge, both in the U.S. and internationally. BPA delivers media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness, providing audience insights that advertisers like you can turn into competitive advantage.
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